|The Forbes Group|
The Forbes Group is a research and management counseling firm that works with
senior executives of both trade associations and for-profit corporations
to help them think, plan and act strategically.
As futurists, we help our clients identify economic, political, legal, social, demographic, technological and environmental trends and their potential impact. Using this information, we then work with boards and staff to develop a vision, mission, goals, objectives, strategies, policies and values to take advantage of emerging opportunities and to deal successfully with threats before they become crises. As part of this process, we assess the organization's structure, culture and resources to determine whether they support its strategic direction.
The company was founded in 1981 by Paul S. Forbes, a strategic thinker and futurist who had worked for major corporations for nearly 30 years.
Bruce Butterfield, president and CEO of The Forbes Group, has over 30 years of experience as an association and professional society executive. He joined the company in 1991 and brings the perspective of the association staff executive.