We specialize in
conducting custom designed qualitative and quantitative market research
both domestically and internationally on a wide variety of topics.
We design projects from a problem solving approach. This allows us to more easily respond to our clients needs and to obtain the most actionable results. In addition, we have a staff of experienced researchers who are cross-trained in both qualitative and quantitative disciplines. This, along with our team approach, allows us to provide the highest levels of quality control on all the projects we conduct.
Our qualitative capabilities include conducting focus groups, mini-groups, triads and individual depth interviews. Quantitatively, we handle telephone studies, mail surveys, and personal interviewing including mall/hall intercepts, door-to-door and interviewing in other locations. Our ongoing relationships with interviewing organizations in the USA and around the world enable us to provide these services on a global basis.
We have conducted studies among consumers, business-to-business targets and among professionals including those in healthcare, banking and finance, and other fields.
Our clients include advertising agencies, financial organizations, manufacturers of both consumer and industrial products, media, retailers, service organizations, and trade associations.
Some of our current custom research activities include:
Corporate image & branding studies
Creative problem approach for problem detection and problem tracking
Direct marketing evaluations
Market competitive studies
Market opportunity studies
Market segmentation studies
Package design studies
Product development research