Research
We specialize in conducting custom designed qualitative and quantitative market research both domestically and internationally on a wide variety of topics.
We design projects from a problem solving approach. This allows us to more easily respond to our clients needs and to obtain the most actionable results. In addition, we have a staff of experienced researchers who are cross-trained in both qualitative and quantitative disciplines. This, along with our team approach, allows us to provide the highest levels of quality control on all the projects we conduct.
Our qualitative capabilities include conducting focus groups, mini-groups, triads and individual depth interviews. Quantitatively, we handle telephone studies, mail surveys, and personal interviewing including mall/hall intercepts, door-to-door and interviewing in other locations. Our ongoing relationships with interviewing organizations in the USA and around the world enable us to provide these services on a global basis.
We have conducted studies among consumers, business-to-business targets and among professionals including those in healthcare, banking and finance, and other fields.
Our clients include advertising agencies, financial organizations, manufacturers of both consumer and industrial products, media, retailers, service organizations, and trade associations.
Some of our current custom research activities include:
    bulletAdvertising research
    bulletAttitudinal research
    bulletBehavioral research
    bulletConcept testing
    bulletConjoint measurement
    bulletCorporate image & branding studies
    bulletCreative problem approach for problem detection and problem tracking
    bulletDirect marketing evaluations
    bulletMarket competitive studies
    bulletMarket opportunity studies
    bulletMarket segmentation studies
    bulletMedia research
    bulletName testing
    bulletPackage design studies
    bulletProduct development research

 

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The Creative Group of Solutions Companies .  
Last modified: December 05, 2005
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