 We specialize in
conducting custom designed qualitative and quantitative market research
both domestically and internationally on a wide variety of topics.
We design projects from a problem solving approach. This allows us to
more easily respond to our clients needs and to obtain the most
actionable results. In addition, we have a staff of experienced
researchers who are cross-trained in both qualitative and quantitative
disciplines. This, along with our team approach, allows us to provide
the highest levels of quality control on all the projects we conduct.
Our qualitative capabilities include conducting focus groups,
mini-groups, triads and individual depth interviews. Quantitatively, we
handle telephone studies, mail surveys, and personal interviewing
including mall/hall intercepts, door-to-door and interviewing in other
locations. Our ongoing relationships with interviewing organizations in
the USA and around the world enable us to provide these services on a
global basis.
We have conducted studies among consumers, business-to-business targets
and among professionals including those in healthcare, banking and
finance, and other fields.
Our clients include advertising agencies, financial organizations,
manufacturers of both consumer and industrial products, media,
retailers, service organizations, and trade associations.
Some of our current custom research activities include:
 Advertising
research
Attitudinal
research
Behavioral
research
Concept
testing
Conjoint
measurement
Corporate
image & branding studies
Creative
problem approach for problem detection and problem tracking
Direct
marketing evaluations
Market
competitive studies
Market
opportunity studies
Market
segmentation studies
Media
research
Name testing
Package
design studies
Product
development research
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